"Thank you for taking the time to browse through the Wilderling website. I always find myself gravitating to the 'About Us' section on a website, eager to put a face and story to the business. So for me, it is important for you to know what Wilderling is and who the people are behind it"
- Victoria (Founder, Director)
Having more brands move to online is both a wonderful progression, as more people have access to a wider variety of product offerings, but at the same time I think we also have to be careful to not become lost. In a bricks and mortar store, trained sales personal know their brands and their stories/values inside out. Online, there is also a wonderful opportunity to tell your story, but often this opportunity is not taken up and fully utilised. I want you, our customers, to know what Wilderling is, why we do what we do and what our values are that drive our decision making. While our values are constant, we are always a work in progress, and so to, is our understanding of processes and our impact on the world. Therefore, we are not perfect and nor do we claim to be. By striving to offer the highest quality products, in an open and transparent way, through demonstrating authenticity and a willingness to learn we hope to always be aiming for better. We all have to start somewhere and this is about the journey.
So what is Wilderling's story?
Founded in late 2014, Wilderling started out as a passion project, handmade in Queenstown, New Zealand. Sourcing beautiful merino wools and organic cottons, screen-printing hand drawn designs onto them and then making up baby accessories to sell at the local Queenstown Arts and Crafts Market in Ernslaw Park (down by the lake front) every Saturday. It grew organically from there into the current brand as it is known today - Wilderling. We have grown from a baby accessories brand, into a full children's clothing range, for boys and girls, ages 0-8years. Still based in Queenstown, and sold online, Wilderling garments are made by a talented team of men and women in Christchurch, New Zealand. Keeping it local and with only a short flight between the two locations, has enabled Victoria to travel between and have a hands on approach to all aspects of the production.
For a more comprehensive breakdown of our history - from our beginning to our relaunch in early 2021, please read our blog post - 'A History of Wilderling'.
We welcome your feedback/questions/comments in our quest to continue to refine our products to meet our customer’s changing needs and to ensure we are always mindful of the practices we undertake to create those products. Please feel free to get in touch with us here, or email firstname.lastname@example.org
Follow our story online at:
- Instagram @wilderling.newzealand
- Facebook @wilderling.newzealand
- Pinterest Wilderling
- YouTube Wilderling New Zealand