Wilderling

Consciously crafted baby and children's wear.

Wilderling

Made in New Zealand from natural fibres.

Wilderling

Timeless designs for a sense of occasion and a life of joy.

Shop the look...

Our classic 'Crisp White' fabric - made from a natural eucalyptus, linen, cotton blend. Made into boys shirts and girls dresses.

New Zealand Merino Wool

A naturally luxurious fabric that is certified and traceable from the farm to you...

Made in New Zealand

We are committed to being open and transparent about our supply chain - where our fabrics come from and who makes them

New Zealand Merino Wool

A naturally luxurious fabric that is certified and traceable from the farm to you...

Made in New Zealand

We are committed to being open and transparent about our supply chain - where our fabrics come from and who makes them

Merino wool

Animal Welfare

Healthy, happy sheep naturally produce the best quality fibre. Our sheep are provided with and cared for in accordance to "The Five Freedoms of Animal Welfare" - creating a better quality of life.

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Wilderling has the most beautifully made products I have ever come across for my daughter. From merino blankets to linen bibs - all the products are fantastic, wash well & more than serve their purpose. Highly recommend any Wilderling products for baby gifts - will make any new parent extremely happy!

Sarah Asher (repeat customer)

The most beautifully designed and New Zealand made baby products! It is my go to for my own baby because of the quality fabrics and merino is perfect and soft for newborns but also versatile for all seasons. I have used our merino swaddle almost every single day for the last year and a half and it still looks brand new. I have purchased many different products from Wilderling and they are always presented beautifully, making it perfect for gifts as well!

Bibette Jenkins (repeat customer)

Wilderling has the softest merino baby wear! Loved the blankets, hats and booties. It really is the best quality merino and proudly NZ made.

Alice Badger (repeat customer)
NEW COLOUR

Fabric Face Masks

Some new natural fabric face masks for adults: women and men. Prints include this Liberty of London floral, and a staple Moss green for men with a stylish plaid lining.

Limited runs of each colour. Made from zero waste.

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OUR STORY

What's in a name?

Our founder Victoria goes into detail about what the name Wilderling means to her and how she came up with it.

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Quality

Wilderling garments start life as an idea. This idea is then tested and refined by a mother in her home studio in Queenstown. Fabrics are sourced from nature through trusted local suppliers, who have decades of textile knowledge and experience. Every piece of clothing is then carefully constructed by expert craftspeople throughout New Zealand.

Nostalgic

Wilderling offers a timeless view of childhood. We believe in carefully considered design, able to be enjoyed by children exploring and experiencing the world. We want to celebrate the journey of designing, sourcing and creating each garment, and envisage a time when quality was the expectation, and when things were made to last.

Authentic

We believe that every part of the supply chain, and the individuals involved, should be celebrated and recognised for their skills, expertise and hard work. It is not a linear process, but a constant cycle of learning and improvement. Wilderling's design and production represents a way of life: a long-lasting, considered, joyful approach.

Dive deeper into the things that matter

OUR JOURNAL

We are passionate about education and have a life long passion for learning. Our Journal explores topics such as sustainability, caring for your garments, fabrics, ethics and a guide on 'how to'. Regularly updated and full of useful tips and information.

EXPLORE

Looking for more or have a question?

We welcome feedback, questions, and comments in our quest to keep refining our offerings to ensure we are always mindful of the practices we undertake to create each garment. Please feel free to get in touch with us through one of the options below:

FAQ's

Our Frequently Asked Questions are updated regularly and cover a range of topics.

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Email

Send us an email at: info@wilderling.co.nz or click below to email directly

Email Us

Social

Pop over to our Instagram for inspiration and updates: @wilderling.newzealand

Instagram
Stay up to date
At Wilderling we have small + regular drops of our ranges. In order to know when new stock is arriving, prior to the general public, please sign up to our newsletter below: