Consciously crafted baby and children's wear.

Made from natural fibres. Timeless designs for a sense of occasion and a life of joy! From Queenstown and proudly made in New Zealand.

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New Zealand made Baby and Children's Wear NZ Merino
New Zealand made Baby and Children's Wear NZ Merino for Babies

Merino Bodysuits

We have just had our local courier drop off our beautiful merino Bodysuits. Restocked in all sizes/colours. Get in quick to dress your baby in cosy, warm and safe merino this winter!

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The Merino Collection

The intricate design is inspired by our own childhood and the hand knitted blankets that were lovingly constructed, treasured and passed on.

Merino Heirloom Blanket

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Merino Base Layer Sets

Shop our newest tops + leggings for babies and children. The ultimate in comfort and protection, during these cooler months. Both pyjamas and foundation layers, our thermals take children from the bedroom, to the ski field...

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Merino wool

Animal Welfare

Healthy, happy sheep naturally produce the best quality fibre. Our sheep are provided with and cared for in accordance to "The Five Freedoms of Animal Welfare" - creating a better quality of life.

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It’s always a pleasure to buy from Wilderling. The merino blankets are such a great product and very good quality. After two years of using our blanket it still looks as new. Victoria is also very helpful and happy to help 😊

Marie Merceron (repeat customer, Google review)

The most beautifully designed and New Zealand made baby products! It is my go to for my own baby because of the quality fabrics and merino is perfect and soft for newborns but also versatile for all seasons. I have used our merino swaddle almost every single day for the last year and a half and it still looks brand new. I have purchased many different products from Wilderling and they are always presented beautifully, making it perfect for gifts as well!

Bibette Jenkins (repeat customer)

I don't have any kids myself but I've often bought gifts for others from Wilderling and only ever had great feedback! If only there was an adult sized swaddle...

Harry Ellis (repeat customer. Google review)

We absolutely adore your threads! We must have close to 20 bibs - they are our absolute favourites! We have even given some as gifts! We have a good range of your clothing and it all just washes and wears so well especially the merino kit! Our next order will have to include a couple of those polo necks for winter! Thank you for making such awesome quality and timeless clothing for little ones! xx

Anna Redmond (Mother and customer)

What's in a name?

Our founder Victoria goes into detail about what the name Wilderling means to her and how she came up with it.



Wilderling garments start life as an idea. This idea is then tested and refined by a mother in her home studio in Queenstown. Fabrics are sourced from nature through trusted local suppliers, who have decades of textile knowledge and experience. Every piece of clothing is then carefully constructed by expert craftspeople throughout New Zealand.


Wilderling offers a timeless view of childhood. We believe in carefully considered design, able to be enjoyed by children exploring and experiencing the world. We want to celebrate the journey of designing, sourcing and creating each garment, and envisage a time when quality was the expectation, and when things were made to last.


We believe that every part of the supply chain, and the individuals involved, should be celebrated and recognised for their skills, expertise and hard work. It is not a linear process, but a constant cycle of learning and improvement. Wilderling's design and production represents a way of life: a long-lasting, considered, joyful approach.

Dive deeper into the things that matter


We are passionate about education and have a life long passion for learning. Our Journal explores topics such as sustainability, caring for your garments, fabrics, ethics and a guide on 'how to'. Regularly updated and full of useful tips and information.


Reversible Masks

We are making room for our latest range of triple layer, reversible masks - due to arrive Monday!

Enjoy 50% off the last of our stock. Get in quick.

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Looking for more or have a question?

We welcome feedback, questions, and comments in our quest to keep refining our offerings to ensure we are always mindful of the practices we undertake to create each garment. Please feel free to get in touch with us through one of the options below:


Our Frequently Asked Questions are updated regularly and cover a range of topics.

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Send us an email at: or click below to email directly

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Pop over to our Instagram for inspiration and updates: @wilderling.newzealand

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