never to be repeated


40-80% off some of our most loved pieces. Great way to stock up on baby shower gifts, birthdays or for the up coming cooler months.

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Flower Girl Dress

a special piece

A delicate gathered ruffle neckline, in a beautiful off-white, pearly natural eucalyptus/cotton blend.

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Merino Heirloom Blanket

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The most beautifully designed and New Zealand made baby products! It is my go to for my own baby because of the quality fabrics and merino is perfect and soft for newborns but also versatile for all seasons. I have used our merino swaddle almost every single day for the last year and a half and it still looks brand new. I have purchased many different products from Wilderling and they are always presented beautifully, making it perfect for gifts as well!


Every item I have purchased from Wildering has been the most beautiful quality. The bibs are the best that I’ve found - beautiful but functional, and they wash up really well. We still use our merino baby blanket now as a blanket for in the carseat. It is lightweight but cosy and warm, perfect for those cooler days.
Prompt delivery and great communication. HIGHLY RECOMMEND 💕

Tessa Jowett

There's not doubt Wilderling offers some of the best merino baby products on the market, and the best thing is they are all made locally in New Zealand! The merino wrap/blanket has been our absolute favourite, it is so soft, warm, and the perfect stretch allows our baby to be cosy, snug and warm!
Wilderling products are also one of the best gift ideas for friends and family having new babies of birthdays!

Kael Deherrera

It’s always a pleasure to buy from Wilderling. The merino blankets are such a great product and very good quality. After two years of using our blanket it still looks as new.
Victoria is also very helpful and happy to help 😊

Marie Merceron

I was given the merino booties as a gift for my baby daughter. She is now six months old, and has literally worn her merino booties every single day of her life! They are exceptional quality, there are no signs of wear and tear, and they haven’t stretched or shrunk in the wash! Also they stay on her feet, she can’t kick them off like other booties.
So many people have commented about them, and especially my family who have seen her wear them every day. They often say “she still fits them!” “They have lasted so well”. Such a great purchase.
I just bought the next size up, because I can’t imagine her wearing anything else. They keep her feet nice and warm too. We are major fans over here!

Emma Falconer