Wilderling garments start life as an idea. This idea is then tested and refined by a mother in her home studio in Queenstown. Fabrics are sourced from nature through trusted local suppliers, who have decades of textile knowledge and experience. Every piece of clothing is then carefully constructed by expert craftspeople throughout New Zealand.

Wilderling offers a timeless view of childhood. We believe in carefully considered design, able to be enjoyed by children exploring and experiencing the world. We want to celebrate the journey of designing, sourcing and creating each garment, and envisage a time when quality was the expectation, and when things were made to last.

We believe that every part of the supply chain, and the individuals involved, should be celebrated and recognised for their skills, expertise and hard work. It is not a linear process, but a constant cycle of learning and improvement. Wilderling's design and production represents a way of life: a long-lasting, considered, joyful approach.