"When thinking of a name to call our baby and children's wear brand I wanted a name that represented the style, the people wearing it and the place where the brand is from. So many names came to mind but I kept coming back to my surroundings - the mountains, nature and how much this grounded and inspired me. So the name Wilderling seemed like the perfect blend.

'Wild' - for the natural mountains, vast open space and countryside I am lucky enough to call home. For the wilderness that surrounds us in Queenstown, keeps us grounded and is a constant reminder to have nature at the forefront of every decision we make as a business. To be our guiding star as we constantly try to be better, and make better choices. To move towards having a positive impact on our environment so that our children can experience a cleaner, greener and healthier earth. 'Wild' is also for our inner child. For children to be children, to play and live and learn from nature.

and 'ling' where I wanted to incorporate the baby and young children who will be wearing the designs. Like a little hatchling, a new life to be nourished and cherished. 

Wilderling is pronounced - wil-der-ling and nothing gives me more joy than seeing little Wilderling's out and about in the world. To see a child wearing one of your designs, happy and immersed in play is heartwarming and the best feeling in the world."

- Victoria (Founder)

We absolutely love seeing little Wilderling's in action, please don't hesitate to tag us (@wilderling.newzealand) when you post a photo to any social media channel. We are on Facebook and Instagram or send us a private email (info@wilderling.co.nz)